John Landt

Technology | Marketing | Digital Content

My Resume

John Landt | 808-651-6288 | Addison, TX | [email protected]

PROFESSIONAL SUMMERY

Qualified online content specialist skilled with extensive experience in maintaining websites. Talented creator of engaging web and print material for wide range of communications. Strong understanding of needs analysis, online marketing, social media, content communication, and internet operations. Demonstrate constant record by delivering extraordinary results through technical involvement and engagement as a website producer and website administrator. Outstanding ability to plan, coordinate, and implement practices and procedures to bring significate improvements in efficiency, productivity and processes towards the successful attainment of organizational goals.

CORE SKILLS AND COMPENTENCIES
  • 13+ years of technology experience; professional implementation of web content via a Content Management System (CMS) & Product Design Platforms (PDP): DDC, CDK, ASP.Net, Oracle Enterprise, Shopify E-Commerce, Magneto E-Commerce, WordPress, SiteCore, Catia, SDRC, ImageWare, and AutoCad.
  • Web Site Hosting, GoDaddy, Siteground, WPEngine, Web Hosting Hub, Domains, SSL Certificates, Database, C-Panel.
  • Install and Configure Web Site Templates, Plugins, Apps, APIs, and CDN.
  • Ability to use Front End CMS to create custom content and update Sites, HTML, CSS, PHP Adobe Design Premium.
  • Use of graphic modifications; achieve brand content; deliver web page content; implement web content; copy writing, copy editing, proofing, Consultant for Web Technologies, Web Design and Development Application.
  • Utilizes marketing initiatives across digital platforms including social media, web analytics, search engine optimization (SEO), pay per click, and e-mail marketing by creating e-Blasts and developing lists to generate leads.
  • Content marketing research strategy and development to communicate to the public across all online channels.
  • In-depth knowledge to put together cohesive message to promote across all platforms using various online promotions and campaigns, read and understand the analytics behind each promotion, and present the results to management.
  • Able to use keywords tactfully to draw search engines to generate article or content to optimize search results.
  • Developing, managing, and designing layouts of communications such as social media, print, event support materials, and branding standards.
  • Flexible to change with excellent planning and execution skills and works well within the organizations vision.
  • Strong problem solving skills contributing to effective working relationships with co-workers and clients.
  • Exceptional management, planning, organization, critical thinking and decision-making skills.
  • Proven ability to accommodate, foster and sustain collaborative, multi-disciplinary teams, operating in co-located and virtual work environments.
  • Very high levels of commitment, determination, resilience and tenacity.
  • Demonstrated ability to work and perform in complex and demanding environments.
  • Reputation of executing tasks in a professional and thorough manner.
PROFESSIONAL EXPERIENCE

➤ Berkshire Hathaway Automotive, Irving, TX | Nov 2017-Present
Content Management Specialist
Key Responsibilities and Achievements:

  • Act as liaison between vendor partners on inventory syndication.
  • Act as lead on inventory trouble tickets from dealership clients.
  • Modify client websites in a timely manner.
  • Implement and deliver webpage requests as well as eBlast submissions.
  • Responsible for vehicle inventory accuracy and presentation.
  • Communicate with dealership representatives about website changes.
  • Assist other interactive specialists when needed.
  • Daily monitoring of all client websites as assigned.
  • Review and ensure all eBlasts are without errors, omissions, and compliance issues.
  • Maintain overall workflow between all departments to ensure that deliverables are always met on or ahead of schedule.
  • SEO/SEM projects as assigned by manager.
  • Represent the company as a highly visible customer service representative, both internally and externally.
  • Perform other duties and projects as assigned or responsibilities dictate.
➤ Elite Home Products, Saddle Brook, NJ | June 2017 (Contract)
Web Consultant
Key Responsibilities and Achievements:

  • Website Consultant by providing best-in-practice Guidance & Information
  • Manage the Shopify E-Commerce CMS framework, Apps, Theme Template, Domain & DNS
  • Import & Configure Products, Images and Alt Tags using .CVS importing functionality.
  • Interacting with the CEO to Communicate & Report to the Supply Chain Manager.
  • Technology tools used include Name Cheap, Shopify, Adobe Photoshop, Excel, Google Sheets, and Drop box.

➤ GreyStar, Irving, TX | Oct 2016-Nov 2016 (Contract)
Content Management System Content Coordinator
Key Responsibilities and Achievements:

  • High Priority Program – Time Sensitive
  • Operating SiteCore CMS framework, ACT Database, & SharePoint.
  • Managed images of 3D Print files, 3D Web files, 2D Print files, 2D Web files (jpeg, png, pdf, zipfiles). Implement SEO alt tags and naming conventions to all images in new website.
  • Interacted with ACT for web page organization by adding new Information into Data Base to provide updated info about the webpage.
  • Communicating with the Digital Marketing Manager of Visual Media.
  • Technology tools used include Adobe Photoshop, Adobe Illustrator, WebEx App, and Drop box.

➤ American Heart Association, Dallas, TX | Sept 2015-March 2016 (Contract)
Web Content Coordinator
Key Responsibilities and Achievements:

  • (Content Migration) 1700 website pages uploaded into new website.
  • Operating on the Oracle CMS framework. Communicating with the manager of awards, lectures, and professional Memberships, and also the web developer.
  • Organize new web pages into columns & rows, check for broken links, add final attention to detail changes.
  • Approve newly created web pages.
  • Follow branding guidelines, approve, update & edit web page information and Meta data fields, Optimize web pages for SEO & responsive design.
  • Utilize SharePoint for web page organization by adding new URL links into excel spreadsheet, providing updated info about the webpage.
  • Use of Word (doc.) for work order flow. Uploaded images into production website for new website.
  • Technology tools used include Oracle enterprise, Office 365, Share Point, Skype for Business, Adobe Dreamweaver & Photoshop and Drop box.

➤ The Arc, Dallas, TX | June 2015-Sep. 2015 (Volunteer)
Communication
Key Responsibilities and Achievements:

  • Developed new website in WordPress on Genesis.
  • Installed, configured, and updated WordPress plugins, HTML/CSS – PHP.
  • Transfered files through FTP. Generated forms, and proficient to configure payment APIs.
  • Understood and implemented The Arc of Dallas marketing & branding strategy.
  • Created and produced new web & print content. Managed all internal content document & files.
  • Oversaw research project of current local recourses; upgraded usability into new website; created print proposals, templates, & edits in key event programs.
  • Performed other projects assigned by the Executive Director.

➤ Legitimutt, Pompano Beach, FL | Feb 2014-Sept 2014 (Closed)
Web Content Manager
Key Responsibilities and Achievements:

  • Consistent and Regular use of HTML & CSS, Access Back End Server to Update Code and Upload Files.
  • Used Front End CMS to Create Custom Content and Update Sites.
  • Utilized Magento & ASP.Net CMS systems, Web Content delivery, Categorize, Classify, Adobe design premium and Arrange CMS files & Dropbox to Manage Images and access permissions to folders and files & folders.
  • Operated and Employed A Record, DNS, SSL, FTP and ISP Hosting.
  • Set Up & Configured Autorize.net; copied proofing; wrote and shared information in a professional setting.
  • Utilized Microsoft Office, Net Payment Gateway, Strategic Content Creation of images, color’s, and text to improve Graphic Design and Usability.
  • Developed print warning labels, banner sign, and business card proposals.
  • Responsible for Web content implementation, Use of Google Keywords with Marketing to Optimize Organic Search.
  • Searched Engine Keyword Optimizing to Rank Products in Internet Searches.
  • Communicated messages through branding, telling a story, and keeping it simple.

➤ Self Employed, Virginia Beach, VA | Apr 2013-July 2014 (Freelance)
Web Content
Key Responsibilities and Achievements:

  • Used HTML & CSS. Taught & mentored about the web.
  • Authorized Amazon Affiliate and use of PayPal / Stripe donations to collect funds. WordPress Thesis CMS Platform.
  • Created new landing pages without a blog platform. Hosted server management.
  • Setup new sites; updated and Managed files.
  • Responsible for file management, logo modification, use of graphic modifications, web content delivery- creating and editing content, releasing the content for use.

➤ Haynes Furniture, Virginia Beach, VA | Sept 2012-Feb 2013
Web Content Manager
Key Responsibilities and Achievements:

  • Responsible for posting, updating, and proofing Ad copy information on Facebook.
  • Enhanced image quality and copy content on Facebook.
  • Developed product copy for new furniture website through Google Adwords and SpyFu to optimize keyword search.
  • Analyzed customer behavior on Google Analytics to understand the overall website traffic flow, navigation, and page interaction.
  • Created Email Campaign for reputation management that simplifies the overall feedback from customers.
  • Created advertising Ad on Facebook. Ensured compliance to Facebook, Google+, and Yelp regulations.
  • Used Facebook Insights to track copy that works well and what does not work well.
  • Web Content delivery- creating and editing content, releasing the content for use, Interact with customers on Facebook, Twitter, and Hootsuite, to provide customer service and to obtain customer reviews.
  • Communicated new ideas with regional managers, and executive leadership to find new ways to improving Social Media.
  • Tracked weekly customer ratings on Google+ and Yelp to monitor customer ratings.

➤ Shure, Niles, IL | March 2006-March 2007 (Contract)
CMS Manage Content
Key Responsibilities and Achievements:

  • Monitored, updated, and revised CAD design standards and contents.
  • Managed and enforced processes, part naming, numbering and classification.
  • Facilitated the exchange of design information between mechanical engineering and printed circuit board.
  • Managed CAD component library data and standards.
  • Aided in documenting and enforcing standards and related work instructions.
  • Modified associate guides, procedures, reviews. Wrote and managed content.
  • Responsible for technical communication, developmental editing, copy editing, proofing, and graphic layouts for correction.

➤ Nishikawa, Novi, MI | June 2000-Oct 2005
CMS Product Designer
Key Responsibilities and Achievements:

  • Manage and maintained design elements in product life management.
  • Executed extensive product design creating weather seals, molded corner designs, inserts, and sheet metal applications.
  • Supported engineers in developing design proposals, assembly creation, and drawing construction.
  • Executed operations in multiple cross platform programs such as Ford, Honda, Nissan, Mitsubishi and Chrysler to support clients/engineers.
  • Attended meetings with clients/engineers to ensure proper direction of designs are correctly created and utilized.
  • Provided metaphase and whip function data transfer to clients in various supplier locations.
  • Participated in various projects utilizing CAD data translator and FTP data transfer to clients/engineers.
EDUCATION AND CERTIFICATION

  • Full Sail University, Winter Haven, FL | Masters of Science Internet Marketing 2012-2013

  • Hope International University, Fullerton, CA | Bachelors of Science in Human Development 2008-2011

  • Herzing University, Minneapolis, MN | Associate Degree of Applied Science CAD Design Drafting 1995-2003